Why Sela Fit Is My New Favorite Athleisure Brand
Who is Sela Fit
I have mentioned Sela Fit a few times on my InstaStory. If you’re not familiar with them, they are an athlesiure & shape wear brand. Since day one, before they launched, I became obsessed with Sela Fit. Everything about the brand, from their mission, what they stand for, and the fit & style of their clothes, is so aligned with who I am. I think it so rare to find a brand that completely resonates with who I am as a person.
As some of you know, fitness is something I have been passionate about and even more so since my cancer diagnosis. Before cancer, I was a workout warrior. I was running marathons, constantly reaching my PR (personal record), and kicking ass in doing pushups, squats, and weight-lifting. Ever since chemo, I find myself weak. A lot had to do with how the treatments have taken a toll on my body and my post-surgery recovery. Especially after surgery, I lost quite a bit of muscle. In addition to that, since my body was forced to go into menopause due to hormonal therapy and the fact I was on steroids (to help with side effects from chemo), the weight gain has come on rapidly. Going through treatments and surgeries has caused me not to recognize myself.
Fortunately, I am now in a better place with my body but it is still a work in progress. I got back to working on my fitness and I am learning and appreciating the resilience and strength of my body. During this process, I rely on good workout clothes.
There are so many brands out there that support body positivity and I am glad it is being recognized. However, I never felt fully connected with their messaging. I don’t know why, maybe because my situation is unique, but it is hard to feel like you are part of that community they are creating.
Why I Love Sela Fit
And then one day, I heard about a new athleisure company (this was prior to their June launch) and I read a small briefing about the reason why they started this athleisure brand, and every single sentence I was reading I was screaming ‘YES!’. I instantly wanted to help spread the word about this amazing brand because I knew I wasn’t the only woman who would appreciate what Sela Fit stood for. So being the blogger that I am, I reached out to them. I had no expectations. I simply reached out to let them know how much I loved their message and if there was any way I could help. And to my surprise, they responded!! We immediately set up a date to meet. Let’s just say after we met I was obsessed with Sela Fit and this was before I even saw their pieces.
What They Stand For
Sela Fit celebrates women throughout their journey and wants to help them embrace their strength and beauty. They believe women should do whatever they want to do with themselves to feel that confidence. They also wanted to create pieces that are made for women no matter where they are in their personal and fitness journey. So if you are an intense workout warrior or just loving functional clothing to wear day-to-day, they got you covered. They want every woman to feel included. I love their statement:
Sela Fit believes in celebrating the unparalleled strength and beauty of the female body. After all, with every curve comes a journey worth taking and a story worth telling. This is ours.